GorpGirls is a collective and production agency reshaping outdoor culture through connection and shared experience. In a predominantly male sector, GorpGirls creates safe spaces for women to come together outdoors, try new things, and push their limits without fear of judgement.
Challenge
GorpGirls wanted to grow its audience and expand its offering with events in the wellness space, while continuing its outdoorsy and sporty events. The challenge was to create a brand that didn’t alienate its existing community of young women, but still felt at home in a more high-end, mature and wellness-oriented market.
Solution
The solution was to create a brand flexible enough to speak to GorpGirls’ various audience groups, but still instantly recognisable. To do this, we built a colour palette with over 50 colour combinations, plus a set of duotone images and outline graphics, both created directly from landscape photography. This variety gives the brand a flexible system capable of many combinations: varied enough to hold visual interest, yet consistent enough to feel cohesive.
The GorpGirls website lets visitors buy tickets for events around the world. It’s a bespoke, ground-up design, integrated with the client’s existing Shopify back end. This combines the full functionality of an e-commerce platform with a unique, non-templated design. Visit the GorpGirls website here.