Challenge
Ark brings people together to spark real change for the planet. Through conferences and business events focused on climate, sustainability, regenerative agriculture, and biodiversity, they connect experts, activists, and decision-makers working toward a better future.
Solution
We let nature lead the way. Striking video and imagery take centre stage, capturing the beauty of the planet Ark is working to protect. Alongside this, we crafted a suite of brand elements that take cues from the natural world while feeling at home in a digital space: a logo featuring an organic globe and a hidden ‘A’; a typeface with subtly curved, organic corners; a vibrant colour palette drawn from natural landscapes; and flowing topographic lines echoing the contours of the earth.
Impact
Ark’s refreshed brand and website launched just in time for their 2025 Organic Farming Summit—their biggest event to date. The results: a 22% increase in ticket sales year-on-year and twice as many corporate partners joining the cause.