Florence Campbell, Co-founder
Flo began her career in advertising before side-stepping to the world of branding, and has since worked on a range of global clients. She read English and History of Art & Visual Culture at the University of Exeter, where she learned every piece of work needs a point; a point that needs to be explored, picked apart and challenged by multiple other perspectives. Flo brings this way of thinking to her design work: it all starts with research, which lays the foundations for a solid idea.
About us
All Things Considered is a London-based design studio born out of the desire to help brands and businesses be their authentic selves.
Sam Chapman, Co-founder
Sam has spent the last nine years building brands at some of London’s top agencies, helping everyone from global giants to tiny startups look sharper, louder, and more like themselves. He’s worked across just about every industry, picking up a stack of skills along the way – from web and motion to editorial and packaging design. He studied Graphic Design at Kingston (class of 2015), and brings the same energy to big-picture thinking as he does to finessing the tiny details that make a brand feel just right.
Our belief
You know your company best. We know design best – and it’s a process. It’s a process of discovering something’s inherent nature and then bringing it to life. That’s why we believe in setting a tone of creative collaboration from the start. We listen – we get to grips with the sector, the audience, the quirks, and the ambitions of our clients. We gather a wealth of context and considerations to create a brand founded upon clear intentions.
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Florence Campbell, Co-founder
Flo began her career in advertising before side-stepping to the world of branding, and has since worked on a range of global clients. She read English and History of Art & Visual Culture at the University of Exeter, where she learned every piece of work needs a point; a point that needs to be explored, picked apart and challenged by multiple other perspectives. Flo brings this way of thinking to her design work: it all starts with research, which lays the foundations for a solid idea.
Sam Chapman, Co-founder
Sam has spent the last nine years building brands at some of London’s top agencies, helping everyone from global giants to tiny startups look sharper, louder, and more like themselves. He’s worked across just about every industry, picking up a stack of skills along the way – from web and motion to editorial and packaging design. He studied Graphic Design at Kingston (class of 2015), and brings the same energy to big-picture thinking as he does to finessing the tiny details that make a brand feel just right.